finding subtle bias in job ads
Without realising it, we all use language that is subtly ‘gender-coded’. Society has certain expectations of what men and women are like, and how they differ, and this seeps into the language we use. Think about “bossy” and “feisty”: we almost never use these words to describe men.
This linguistic gender-coding shows up in job adverts as well, and research has shown that it puts women off applying for jobs that are advertised with masculine-coded language.*
This site is a quick way to check whether a job advert has the kind of subtle linguistic gender-coding that has this discouraging effect.
This tool was inspired by a research paper written by Danielle Gaucher, Justin Friesen, and Aaron C. Kay back in 2011, called Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality (Journal of Personality and Social Psychology, July 2011, Vol 101(1), p109-28).